MNC and Trikomsel Launch Mobile Content Services
2008 - Jakarta, 29 Apr 2008

PT Media Nusantara Citra Tbk (MNC) today launches Mobile Content services in cooperation with PT Trikomsel Oke (Trikomsel), the owner of the leading wireless communication products and gadgets retail chain in Indonesia, known as OkeShop.

Mobile Content launched by MNC-Trikomsel includes among others are:

Dunia Mobile KD (Krisdayanti), which includes wallpaper, screensaver in various themes and SMS subscribtion for KD, where SMS subscribers can obtain info on life style of KD, tips from KD, family and relationship of KD, as well as KD's agenda.

Mobile Content Sinemart, which includes wallpaper and screensaver for popular drama-series produced by Sinemart, such as Jelita, Cahaya, and Mentari.

Mobile Content Linktone, which includes mobile Java games & application for various genres and categories, starting from sports, adventure, and arcade.

Mobile Content Indonesian IDOL, which includes ringtone and truetone from the winners of Indonesian IDOL.

Mobile Content KDI (Kontes Dangdut Indonesia), which includes ringtone and truetone from the winners of Indonesian KDI.

"All of these are done by us to fulfil the needs of drama-series lovers, mobile games addicts, and the fans of Krisdayanti", said Arif Lim, Senior VP Content & VAS MNC.

In developing the above SMS products and for future developments, MNC is being supported by Linktone Ltd (NASDAQ: LTON), a Wireless Value Added Services (WVAS) company, based in China. LTON has the execution ability and experiences in one of the largest and most advanced WVAS markets in the world.

According to Arif Lim, "Mobile content exclusive formats that belong to LTON, which are popular in China can be examples to create successful mobile content products in Indonesia".

Recently, MNC has completed the acquisition process for 57.1% shares of LTON. The reason behind the acquisition was to penetrate China’s advertising market, one of the World’s largest and fastest growing advertising markets. According to Zenith Optimedia, total advertising spending in China reached US$15 billion in 2007 and is expected to become the World's fourth largest advertising market, after United States, Japan, and England. LTON will also be positioned to grow its TV advertising revenues, through both Tianjin Satellite TV and Qinghai Satellite TV, which are managed by LTON. Other initiative that will be conducted is to maximize the WVAS market potential, which is the origin of LTON's business since its first establishment.

In order to maximise distribution of these downloadable contents, MNC cooperates with Trikomsel by using OkeShop as retail distribution network partner. Currently, Trikomsel manages more than 700 OkeShop outlets, dispersed in 132 cities throughout Indonesia, including three new outlets that are launched today.

"The partnership between MNC and OkeShop will indulge consumers more through Oke Plus service, which is a download facility of MNC's contents through Bluetooth or infrared connected to a personal computer, provided exclusively for downloads. Oke Plus service will be available in each OkeShop outlet in order to make a more complete and compelling shopping experience in OkeShop", said Ellianah Setiady, Sales Director of OkeShop.

MNC's mobile content services as well as content download facilities Oke Plus are being launched to respond to market needs of the latest mobile content for hand phone users and also for sales outlets that are not only providing hand phone products, starter packs, and vouchers, but also the top of the ranges and compelling mobile content products.