MNC has been able to exploit its fully integrated media platform to provide VAS which has a growing
SMS traffic volume. By fully capitalizing on our integrated media platform, MNC is able to combine our expertise in various media to add value to existing products or create new products and services altogether.

Initially the format of our VAS was for SMS polling, which promoted audience interaction in TV shows has eventually became popular through SMS polling for news. This has grown into subscription-based programs that rely on various activities. MNC supplies the content of these subscription-based SMS programs. Currently, available are subscriptions for words of wisdom, entertainment information, celebrity gossip, and so forth.