PT MNC Investama Tbk ("BHIT" or "MNC Group") will celebrate its 31st anniversary on November 2, 2020. As a tradition that has been held on so far, MNC Group will hold the MNC Fest event, which features collaboration from all business units incorporated in the MNC Group. There are three main pillars, namely the Media, Financial Services, and Lifestyle Property sectors. MNC Fest is an expression of gratitude and appreciation to the Indonesian people who have supported and made the MNC Group part of Indonesia's growth.
It can be said that 2020 is a year full of obstacles as well as learning. The COVID-19 pandemic is happening outside anyone's expectations, and we must accept and carry out activities in a "new normal" way. Thus, the MNC Fest series of activities will be held virtually, with the name of MNC E-Fest 2020. That way, the activities carried out will still adhere to the government's health protocols and can reach broader public participation.
MNC E-Fest 2020 carries the theme of "MNC 3eyond 1magination", which illustrates that MNC Group continues to innovate to meet the various needs of the Indonesian people and is changing following the times. MNC Group always works to provide the best service for customers and the people of Indonesia.
The series of MNC E-Fest 2020 activities, which will be held from 1 - 7 November 2020, consists of Virtual Ride 31K & 100K, Hackathon, Tech Career Day - Virtual Job Fair, Webinar Series, Celebrities e-Sports Fun Match, Nyapit Cuan, Ketawa Dimana Aja, Circle By KLAKLIK, Birthday Cake Decoration Challenge, and the Online Shopping Festival. And lastly, this series of events will be closed with a lively On-Air Concert Anniversary Celebration, which will feature various entertainment events resulting from collaborations with all TV stations under MNC Group. The MNC E-Fest 2020 program can also be enjoyed via live streaming on RCTI + and Vision +.
"MNC Group does not only develop business, but also participates in raising the nation. Until now, MNC Group has opened both direct and indirect employment opportunities for the Indonesian people. At the MNC E-Fest 2020, MNC Group will hold Online Recruitment, especially in the field of technology, and a Webinar Series on accelerating digitalization during a pandemic like now. The speakers' lineup has been prepared to be as interesting as possible, featuring digital business players in Indonesia so that they can share their knowledge. The various digital initiatives at MNC E-Fest 2020 are also in line with MNC Group's steps in increasing digitization and adjusting the best business models, one of which is through digital products from almost all MNC Group business units," said Hary Tanoesoedibjo, Executive Chairman of MNC Group.
Lots of well-known artists and musicians in Indonesia participated in celebrating MNC E-Fest 2020. "MNC is well-known as a warehouse for artists, so everyone is certainly celebrating together the 31st anniversary of MNC Group. At the concert on November 7, there will be special performances from Rossa, Judika, Ari Lasso, Lyodra, Ziva Magnolya, Jihan Audy, Tasya Rosmala, Lyia, Bow Vernon, Felicya Angelista, Robby Purba, Anwar, Soraya Rasyid and the soap opera casts of Tukang Ojek Pengkolan, Putri Untuk Pangeran, and also Kembalinya Raden Kian Santang. The most interesting part is, the public can not only watch the performances, but they also can interact virtually with the artists at MNC E-Fest 2020, such as playing e-Sports together, joining virtual hangouts with MNC soap opera artists, decorating cakes with Idols and Masterchef, even online casting with Arbani Yasiz and Ranty Maria," added Syafril Nasution, Deputy Chairman of the 2020 MNC E-Fest Committee.
Additionally, MNC Group did not forget to help the people in need on its 31st birthday this year. The Chairperson of the MNC E-Fest 2020 Committee and Chairwoman of MNC Peduli, Jessica Tanoesoedibjo, explained, "As a form of MNC Group’s social responsibility and concern in supporting the government's efforts to deal with the COVID-19 outbreak, throughout 2020 MNC Group has provided various assistances through MNC Peduli. In the form of medical equipment and PPE, such as hazmats, surgical masks, face shields, hand gloves, as well as ventilators, a total of more than 689,000 products have been distributed to 280 health facility institutions in Indonesia. This program continues and is targeted to reach 310 institutions. In addition, MNC Peduli has also provided direct assistance to more than 215,000 people affected by the pandemic in the form of basic necessities, cloth masks, sanitation equipment as well as rapid and swab tests in various regions in Indonesia. Aid will continue to be distributed to reach the target of 310,000 people by 2020. "