MNC Animation, a division of MNC Pictures, a subsidiary of PT MNC Studios International Tbk (MSIN), is delighted to be a part of Indonesia's creative economy's heritage. In partnership with Royal Kreasi Cemerlang, an Indonesian toy factory, Bima S introduces a line of locally manufactured toys that are the first to use Bima S's indigenous intellectual property (IP) and are marketed throughout the country.
The official debut of the Nation’s work, Bima S toys, took place on Wednesday, June 16, 2021, at Studio RCTI+ in West Jakarta. It was inaugurated directly by Sandiaga Salahuddin Uno, Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency, and Agus Gumiwang, Minister of Industry, represented by Gati Wibawaningsih, Director General of Small, Medium, and Diversified Industries. Along with Hary Tanoesoedibjo, Executive Chairman of MNC Group, and Liliana Tanoesoedibjo, Executive Chairwoman of MNC Group.
“This is an Indonesian product, and we should be proud. MNC Group is highly active in terms of children's programming, including Bima, Kiko, Doraemon, and Upin Ipin. "The show was watched by millions of viewers with a dozen percent audience share," Hary Tanoesoedibjo explained.